Cultivating Great Ideas
I’m a multidisciplinary creative digital professional with over 25 years of experience working for Fortune 500 companies, mentoring the growth of in-house departments, and over 12 years in creative / design leadership roles.
As an optimistic problem-solver and creative content strategist who’s passionate about mentoring talent, cultivating positive work culture, and putting creativity in motion. I’ve spent the last twelve years directing and building trustworthy relationships with clients, stakeholders, and teams based on a mutual vision, trust, and transparency, where the desired quality measures success for the client’s goals and elevating brand equity.
Creative thinker and strategist striving to go beyond the client’s expectations, success is achieved through various platforms starting from a hand-sketched concept, visual design, UI/UX styles, and user journeys, interactive prototypes, and reaching to the output channels of streaming media.
Bringing innovative ideas, from measured insights and research, carving out the greatness of every business project, and adding deeper more meaningful relationships between customers and brands.
My Process
Informational Ideas
Start with the facts. Get your data and research.
Insightful Discussions
A meaningful insight relies on clarity, accuracy, and objectivity of observation and investigation.
Inspiration Design
Strong visual communication that resonates with the audience.
Implementation Development
Ensure consistency across media results in high recognition and visual brand association.
Knowledge Base.
Lourdes has earned her Master’s of Science degree in Digital Design at NYU and BFA degree in Communication Design at Parsons School of Design. Her work and creative contributions have since been recognized by national organizations such as the FCS, Financial Communications Society, PM360 Awards, and The Caples Awards.
Digital Focus. What I specialized in.
Brand Design
Whether it’s creating, supporting, or expanding the brand architecture systems, managing high-performance engagements is key toward ensuring visual and brand equity obtains actionable insights for communication strategies, sub-divisions of businesses to expand the ethos of the digital landscape.
UX/UI, App & Web Design
After gaining experience designing many responsive websites and mobile apps, I approach testing different solutions with the browser in mind. Ensuring the best digital journey and interaction experience in each situation for the user to be engaged.
Concept Creation & Strategy
Developing a plan that is tailored for the particular situation, based on its research and assessments to formulate a new voice in promoting proficiency for industry verticals.
Storytelling & Online Video Training
I believe a story can be brought to life with the right mix of copy, visual images, and animation. Every story deserves a unique approach.
Motion Graphics
Intensely passionate about film-making, motion graphics, title design animation, and visual effects, I love putting visuals to motion that sparks great discussions in storytelling and captivate the user.
Photography
As a published outdoor photographer, art directing off-site assignments has been fundamental to my skills in leadership.
Awards
FCS Awards 2016
Bronze Winner – UBS, Wealth Management
FCS Awards 2015
Silver Winner – UBS, Wealth Management
FCS Awards 2015
Gold Winner – UBS, Wealth Management
FCS Awards 2014
Gold Winner – UBS, Wealth Management
PM360 Awards
Gold Winner – McCann Worldwide, RCW
The 2007 Caples Awards
Honorable Mentioned – BMG Direct, Bertelsmann Group