Lucentis – PCP & HCP

CLIENT: Lucentis
AGENCY: CDMI Connect, Patients & Purpose – Omnicon Health Group
INDUSTRY: Pharma, Design Marketing
SERVICES: Branding, Web Design, UX

PROJECT OVERVIEW:
Lucentis PCP and HCP website redesign created a site balancing product-focused with patients with visually impaired challenges. It ensured that information is visually compliant with ADA standards with all medical advice and provided an optimal user experience for the health-conscious consumer who receives much of their health-related content on devices.