Pradaxa – App

AGENCY: RGW – McCann Health
INDUSTRY: Pharma
SERVICES: Mobile App Design, Visual Design, and Development

PROJECT OVERVIEW:
Pradaxa Interstitial Ad. Designed to swipe through product content using mobile technology to help redefine the relationship between sales reps and physicians. Improving pharmaceutical reps’  information retention in areas such as clinical findings, referencing, and key efficacy data.