Whitlock (AVI-SPL) - User Technology Adoption Services Platform

Engage the company workforce for the full benefits of the digital workplace for all users.

Client:

Whitlock (AVI-SPL)

Role:

Design, UX, Motion Design, Video Production & Instrument Development

National Division:

In-House

Task: Expanding Business Platform
Method: Technology Adoption Services Learning Strategy
Goal: Engage the company workforce in the full benefits of the digital workplace for all users.

What I Did

  • National Business Channel Establishment & Expansion
  • Creative Direction
  • Branding
  • Visual & UX Design
  • Optimization
  • Tracking & User Analysis
  • Sales Monitoring – P&L
  • Project Management
  • Fostering Client & Stakeholder Relationship

The Challenge

To expand Whitlock (AVI-SPL) Technology Adoption Services comprehensive learning solutions that support end-user engagement with various industry video conferencing tool user interfaces.

The Context & Mission

Managing TAS (Technology Adaption Services) as a creative leader in the management services global division, reworking new learning sources and strategies that needed implementation with the client’s brand identity and user conference applications such as Cisco, Microsoft Teams, Zoom, Solotris, Mimo, etc, new functionality and UI look and feel. However, it posed a unique challenge: defining a new design and content creation strategy while simultaneously maintaining aesthetic affiliation with clients, directing programmers with UI and UX design principles, establishing post-production standards.

Provided client service bundle offering incentives such as user guides Flipbooks, Quick-Start Guide Signage, and Video-On-Demand Training.

Explored instruction content details with signage variables with product placement. Provided branded and customized user instruction for Technical Runbook Manuals, Quick-Start Signage, and Video-On-Demand Training KPI metrics.

General walk-through and onsite visits to review video conference rooms and client’s choice of user conference applications to ensure in-person training and customize instruction covers all user pain-points for the AV system.

Leveraging user pain points and capturing user-culture usability, maximizing the company’s worldwide global support to improve business communications and goals that advance from technology adoption challenges was needed. Expanding marketing services through the department at its forefront with elite clients with on-demand video training services, including contact-less QR promotions mobilizing user instruction materials and virtual conference training. Creating a platform of new services that upholds rigorous standards and evolving technology with the performance Whitlock (AVI-SPL) expects in all endeavors.

Standardize Iconography for Whitlock (AVI-SPL) marketing collateral for product and services sale sheets. In addition to outlining best practices for graphic user interfaces (GUI) for customizing the Crestron touch panel screen.

Iconography and infographics for interfaces and signage.

Customize the Crestron touch panel user interfaces.

Explored instructive content details with signage variables with product placement. Provided branded and customize user instruction for Technical Runbook Manuals, Quick-Start Signage, and Video-On-Demand Training KPI metrics.

The Solution

Deliver and maximize a full product-service platform that enables the client to select the most effective instruction guide for the client’s workforce. Improved client’s user experience, leveraging existing content and unveiling the instructional story in a streamlined manner. User adoption in a collaborative environment is crucial to maximizing ROI from a client’s collaboration investment.

Ensuring the future of digital mainstream platforms involved careful user flow mapping, digital integration and mobilization, defining training programs that cater to the full spectrum of learning modalities from the visual to the kinesthetic learner, organization management, brand style guides, iconography, and much more.

Video On-Demand Training hosting portal.

Video On-Demand Training.

Client’s dedicated hosted portal page. Available access for user to review video instruction and interactive user guides.

The Results

The rapid growth of services with Whitlock’s (AVI-SPL) highly-trained team working hand-in-hand with organizations worldwide – including over 80% of Fortune 100 companies – to strategize, design, deploy, manage, and support user conference solutions that are simple to use, scalable, serviceable, and measurable to ensure business objectives and workforce are efficient within the digital workplace.

  • A radical increase in the number of new online visitors (+78%).
  • An improvement on the length of each visit with the On-Demand Video Training website.
  • Increased learning module segments.
  • QR Code integration with in-room signage in various conference rooms, from huddle conference rooms to boardroom.
  • An improvement on the length of each visit with selected video modules with On-Demand Video Training.

Branded Instructional Userguides,  Tech Manuals & Signage

Customize On-Demand Video Training

Virtual & In-person
User Training

QR Code Ready

Results of Client Benefits

Increased Productivity & Competitive Advantage

  • Improved Morale & Reduced Turnover. Survey results with user’s needs and measures success by customer satisfaction.
  • Focus Groups
  • Adoption Analytics
  • In-person User Surveys
  • Reduced T&E
  • Produced Learning Styles with the business platform.

Services Integrated

  • Empathetic Thinking
  • Solution modeling
  • Advanced Customize Instruction
  • Virtual User Polling Surveys
  • Delivery Excellence

Client listing

  • ABB
  • Accenture
  • Berkadia
  • Boston Consulting Group
  • CGI Federal
  • CTECC – Combined Transportation, Emergency, and Communications Center
  • Choate Construction
  • Eastern Virginia Medical School
  • Georgia Pacific
  • Koch Industries
  • Mission Investment Fund
  • Palm Beach Schook District
  • Penn State University
  • Starbucks
  • Federal Reserve Bank of NY
  • Bala Consulting
  • Erie Insurance
  • Estee Lauder
  • Independent Financial
  • Indivior PLC – Pharmaceutical company
  • L’Oreal
  • Marsh McLennan

  • NERA Economic Consulting – Subsidiary of Marsh McLennan

  • Oliver Wyman – Subsidiary of Marsh McLennan
  • Owens & Minor – Global healthcare solutions company
  • Peace Corps
  • PNC Bank
  • Truist Bank (BB&T)
  • TransCelerate Pharma
  • Wesco
  • Wieden and Kennedy
  • Joint Chief of Staff – US Army
  • USA SOC